Sentry

Sentry Insurance was founded in 1904 by the Wisconsin Retail Hardware Association, driven by a commitment to security, strength, and personalized service. More than a century later, we continue this legacy as part of one of the nation’s largest and most financially secure mutual insurance groups, providing peace of mind through our family of brands including Dairyland®, Hortica®, Sentry®, SentryWorld®, and The General®.