Summer 2026 Marketing Internship – Youth Programs

Job Description

2026 Internship, Summer – Youth Programs Marketing | Red Bull New York

The Tone:
This is an internship at Red Bull New York, located in Harrison, New Jersey, with some remote work flexibility. Red Bull New York (RBNY) is one of 30 Major League Soccer (MLS) teams and a charter club, owned by the Austrian beverage company Red Bull GmbH. RBNY operates a First Team, a Second Team, and a premier youth soccer development program across New York and New Jersey, with its Academy ranked among the top development organizations in the country. This internship provides hands-on experience in brand strategy, content creation, and campaign execution that powers marketing and growth within RBNY Youth Programs. It is designed for individuals interested in learning how marketing drives participation, engagement, and growth across a large-scale youth sports organization, connecting campaigns, technology, and program delivery to drive participation and revenue.

The TL;DR
• Role: Internship
• Type: Unpaid, for credit (proof of credit required)
• Location: In-person, Harrison, NJ (up to three days per week, with occasional evening or weekend availability)

• Team: Red Bull New York Youth Programs Marketing Team
• Mission: To learn how marketing drives participation, engagement, and growth across a large-scale youth sports organization.

What You’ll Actually Do
• Content Creation & Storytelling: Plan, capture, and develop engaging content (photo, video, and written) that highlights programs, players, and events across digital platforms.
• Campaign Planning & Execution: Assist in building and executing marketing campaigns for camps, clinics, and player pathway programs, including email, social media, and on-site activations.
• Brand & Messaging Strategy: Gain insight into how a professional sports organization communicates its value to parents, players, and clubs, ensuring consistent messaging supports growth.
• Digital Marketing & Performance Tracking: Analyze campaign performance (email metrics, social engagement, registrations) and apply insights to improve results.
• Event Marketing & Activation: Support on-site marketing efforts at events, including signage, promotions, content capture, and fan/parent engagement experiences.

The Must-Haves
• Background: Student interested in marketing, business operations, analytics, or sports management.
• Experience: Creating content using digital tools; understanding of social media platforms and what drives engagement.
• Skills: Strong attention to detail and organizational skills; creativity and ability to develop engaging content ideas; comfortable working with spreadsheets and data; ability to manage multiple tasks and meet deadlines; strong written communication skills for drafting emails, social posts, and program messaging.