Jr. Digital Media Public Relations Specialist – AI Search Visibility

Job Description

Jr. Digital Media Public Relations Specialist | WebFX

The Tone:
This is a full-time role at WebFX, located in Harrisburg, PA. WebFX is a rapidly growing digital marketing agency that provides world-class solutions to mid-size businesses globally. This role is critical for brands to earn trust in today’s evolving search landscape, directly impacting client growth, search visibility, and industry leadership across thousands of digital publications.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, Harrisburg, PA
• Pay: $47500–$49500 yearly
• Mission: This person builds brand authority, search trust, and AI citations across the internet through earned media, strategic publisher partnerships, and high-impact content ideation.

What You’ll Actually Do
• Publisher Relations: Cultivate long-term relationships with editors, journalists, and publishers across major digital publications.
• Earned Media Generation: Secure earned placements, citations, brand mentions, and backlinks for clients to build search trust and AI visibility.
• Content Strategy: Ideate story angles, headlines, themes, and narratives, acting as an editor-in-chief to guide content creation.
• Personal Brand Management: Build and manage your professional digital footprint, including social media and personal websites, to validate expertise with publishers.
• Client Outcomes: Translate media coverage into measurable client growth, visibility, search trust, and lead generation, aligning with broader digital marketing and SEO strategies.

The Must-Haves
• Background: Bachelor’s Degree (all majors welcome) with a GPA of 3.4 or above. This is an early career role, and upcoming graduates are encouraged to apply.
• Experience: Demonstrated experience in relationship building, persuasive communication and pitching, brand positioning, reputation management, and content strategy.
• Skills: Digital PR, earned media, authority building, and familiarity with SEO, backlinks, and search trust signals.
• Bonus: Deep curiosity about media trends, internet culture, and publishing ecosystems, with an ability to influence narratives and spot what will resonate.