Varsity Brands

Varsity Brands is dedicated to elevating the student experience, promoting participation and celebrating achievement in sport and spirit. Through its distinct yet interrelated businesses—BSN SPORTS, a leader in athletic gear, and Varsity Spirit, the driving force in spirit—we partner with educators, coaches, and students to build pride and engagement. We provide customizable products, programs, competitions, and camps that inspire achievement and create memorable experiences for young people across schools, churches, sports organizations, and corporations.