Job Description

Social Media Marketing Intern – Bobbe Active

Company Description:

Trybus, established in 1972, is a leading apparel company with a long-standing commitment to delivering exceptional quality at affordable prices. Our core focus lies in meticulously sourcing and manufacturing all products, ensuring the highest standards in craftsmanship and design. We are driven by our unwavering commitment to quality, value, and great design, striving to provide every customer with tailored clothing that not only meets but exceeds their expectations. This internship is specifically for our Bobbe Active brand, a dynamic line of women’s tennis and golf apparel.

Role Description:

We are seeking a proactive and creative Social Media Marketing Intern to join our team for the Bobbe Active women’s tennis and golf apparel brand. This is a unique opportunity to gain hands-on experience in the fast-paced world of digital marketing within the apparel industry. The intern will play a crucial role in enhancing our online presence and engaging with our target audience. This is a hybrid role based in Grand Prairie, TX, offering a blend of on-site collaboration and remote flexibility.

Key Responsibilities:

• Assist in the conceptualization, creation, and scheduling of engaging social media content across various platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Monitor social media trends, competitor activities, and industry best practices to identify new opportunities and optimize content strategy.
• Actively engage with online communities, respond to comments and messages, and foster a strong, positive brand presence.
• Support broader digital marketing initiatives, including email campaigns, influencer outreach, and website updates.
• Collaborate closely with the marketing team on various tasks, contributing ideas and supporting campaign execution.
• Help analyze social media performance data and contribute to reporting on key metrics.

Qualifications:

To be successful in this role, candidates should possess the following:

• Proficiency in Social Media Marketing: Demonstrated ability to navigate and effectively utilize various social media platforms for marketing purposes.
• Social Media Content Creation: Experience or strong aptitude for developing visually appealing and engaging content (e.g., graphics, short videos, compelling copy).
• Knowledge of Digital Marketing and Marketing Principles: Understanding of fundamental marketing concepts, digital strategies, and online advertising.
• Strong Communication Skills: Excellent written and verbal communication abilities to articulate ideas, craft compelling messages, and interact with online communities.
• Audience Engagement Techniques: An understanding of how to build and nurture online communities and drive meaningful interactions.
• Creativity and Attention to Detail: A keen eye for aesthetics, innovative thinking, and meticulousness in all tasks.
• Teamwork & Independence: Ability to work effectively both independently on assigned tasks and collaboratively as part of a dynamic marketing team.
• Academic Pursuit: Currently pursuing a degree in Marketing, Communications, or a related field is a definite plus.
• Design Tool Familiarity: Familiarity with design tools or content creation software (e.g., Canva, Adobe Creative Suite, video editing apps) is advantageous.
• Passion for Sports: A genuine interest in tennis and/or golf is a significant plus, as it will help in understanding our target audience and brand ethos.