Job Description

Marketing Strategy Professional Internship – Walt Disney Parks and Resorts

About Walt Disney Parks and Resorts & The Marketing Strategy Team

At Walt Disney Parks and Resorts, our foundational motto is, “We create Magic.” This guiding principle is woven into the very fabric of our operations, inspiring us daily to push the boundaries of entertainment and innovate the never-before-seen. As part of our Marketing Strategy organization, you will play a pivotal role in this enchantment, helping to connect profound consumer insights with crucial business objectives by crafting and leading impactful go-to-market strategies.

Our vision is bold: to be the most imaginative marketers of immersive entertainment, inspiring countless individuals globally to fulfill their cherished Disney dreams. Our ultimate mission is to significantly drive consumer demand, increase visitation, and achieve ambitious revenue goals for the spectacular Walt Disney World Resort.

We accomplish this by meticulously developing comprehensive strategies and dynamic communication plans designed to influence consumer mindset and behavior. This includes fostering the desire for a magical Disney vacation, encouraging participation in unique Disney events, promoting visits during specific seasons, targeting diverse consumer segments, boosting stays at our iconic Disney Resort hotels, and ultimately, accelerating ticket purchases for the Walt Disney World Theme Parks.

The Internship Role & Your Impact

As a Marketing Strategy Professional Intern, you will be a vital contributor to achieving the annual revenue and attendance goals specifically for Disney Sports and/or Disney Water Parks. This is an exciting opportunity to immerse yourself in the strategic heart of Disney’s marketing operations.

Your key responsibilities will involve directly supporting Marketing Managers by:

• Building and Implementing Communication Plans: Contributing to the development and execution of compelling communication strategies that resonate with target audiences.
• Evaluating Campaign Creative: Providing insightful analysis and feedback on marketing campaign creative to ensure alignment with strategic objectives and brand standards.
• Monitoring and Analyzing Business Performance: Tracking key metrics, interpreting performance data, and providing actionable insights to optimize marketing efforts.
• Managing Key Projects: Taking ownership of various marketing strategy projects from inception to completion, ensuring timely and effective delivery.

By joining this team, you will have the unique chance to assist with a diverse range of marketing strategy projects focused on enhancing the visibility, appeal, and success of Disney Sports and/or Disney Water Parks.

Make a Meaningful Impact Through:

• Strategic Development & Communication: Applying critical thinking skills to help develop, articulate, and effectively communicate robust marketing strategies that directly support overarching business objectives.
• Creative Problem-Solving: Innovating new ideas and approaches to creatively solve complex business challenges, pushing the boundaries of traditional marketing.
• Data-Driven Insights: Interpreting intricate data sets to uncover market trends, assisting in comprehensive research, performing in-depth analysis, and delivering clear, impactful reports that inform strategic decisions.
• Project Coordination & Leadership: Taking initiative to coordinate and lead a diverse portfolio of projects aimed at significantly increasing brand awareness and relevancy, driving stronger intent to visit, and accelerating consumer conversion.
• Cross-Functional Collaboration: Engaging in seamless collaboration with various internal teams across the organization to support dynamic business needs and ensure the successful development and execution of integrated marketing strategies that reach key target audiences effectively.

Required Qualifications & Skills

To excel in this role, candidates should possess the following foundational qualifications and skills:

• Data Storytelling & Analytical Acumen: Demonstrated ability to synthesize complex data analysis and consumer insight/research findings into a clear, compelling narrative, coupled with strong mathematical skills and a high level of comfort working with numbers.
• Collaborative Spirit: Proven team collaboration skills, including the ability to navigate and resolve conflicts constructively to achieve positive outcomes.
• Technical Proficiency: Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), particularly in developing professional and engaging presentations.
• Prior Marketing Experience: Previous hands-on experience gained through a Marketing Internship.
• Leadership & Entrepreneurial Mindset: Strong initiative, personal leadership skills, and an entrepreneurial approach to identifying opportunities and driving solutions.

Preferred Qualifications

Candidates who also possess the following qualifications will be highly regarded:

• Disney Knowledge: A deep understanding and passion for The Walt Disney Company and its iconic Disney Parks.
• Marketing Planning & Tactics: Practical experience in developing comprehensive marketing plans and executing diverse marketing tactics.
• Sports & Events Experience: Previous experience working within the youth and amateur sports sector and/or events marketing.
• Basic Design Proficiency: Foundational design skills using tools such as Adobe Acrobat, Photoshop, InDesign, and/or Canva.

Education

• Academic Standing: Currently enrolled as a Junior or Senior.
• Field of Study: Pursuing a major or having previous coursework in Marketing, Communications, or a closely related field.

Eligibility Requirements & Program Information

To be considered for this exceptional opportunity, all candidates MUST strictly meet the following criteria:

• Enrollment Status: Currently enrolled in an accredited college or university pursuing a degree and taking at least one class at the time of application OR actively participating in a Disney College Program or another Disney Internship.
• Age Requirement: Must be at least 18 years of age by the program start date.
• Work Authorization: Possess unrestricted work authorization in the United States.
• Previous Disney Experience: Must NOT have completed one year of continual employment through a prior Disney internship or Disney College Program.

Internship Program Details

• Location: Orlando, FL area.
• Program Duration: This is a full-time, six-month commitment. The approximate dates for this internship are June 2026 – January 2027.
• Work Schedule: Ability to work full-time hours (approximately 40 hours per week) and maintain a consistent, reliable work schedule throughout the entire internship period.
• Compensation: The pay rate for this role in Orlando, FL is $22.50 per hour.
• Benefits: Select benefits, such as medical, financial, and/or other benefits, may be provided as part of the compensation package, dependent on the level and position offered. For more information on Disney benefits, please visit: jobs.disneycareers.com/benefits.
• Appearance Guidelines: Compliance with “The Disney Look” appearance guidelines is required.
• Transportation: Interns must be able to provide or have reliable transportation to and from work.
• Housing: Limited housing opportunities may be available for Florida-based Professional Interns through American Campus Communities. Further information can be accessed via the provided link in the original posting.

Important Application Recommendation:

We highly encourage all applicants to print a copy of this detailed role description for future reference. This will be invaluable if you are selected for an interview, as the job posting will no longer be accessible once closed.