Social Media Manager

Job Description

About the Company

This company operates at the intersection of sports, talent management, and digital media. With a strong focus on building and maintaining the public profiles of both the organization itself and the elite athletes it represents or collaborates with, the company leverages social media as a primary channel for communication, engagement, and brand building. It is deeply committed to creating compelling, timely, and strategically aligned content that resonates with fans, partners, and the broader sports community. The work environment is dynamic, fast-paced, and collaborative, valuing creativity, precision, and data-driven results.

Job Description: Social Media Manager

As a Social Media Manager, you will be at the forefront of the company’s digital presence, playing a pivotal role in shaping and executing its content strategy across various social media platforms. This position requires a strategic thinker with a keen eye for detail, excellent organizational skills, and a passion for sports and digital communication. You will be responsible for managing the end-to-end content lifecycle, from planning and scheduling to publication and performance monitoring, for both the company’s official channels and the profiles of associated athletes.

Responsibilities:

• Content Calendar Management: Develop, maintain, and meticulously manage a comprehensive content calendar for all designated social media channels, encompassing both the corporate brand and individual athlete profiles. Ensure content is scheduled strategically, maintaining consistency, relevance, and optimal timing for maximum reach and engagement.
• Content Scheduling & Preparation: Prepare all social media posts for publication, which includes drafting compelling captions, selecting appropriate hashtags, tagging relevant accounts, and ensuring all media assets (videos, graphics) are correctly formatted and ready for upload. Utilize social media management tools to streamline scheduling across multiple platforms.
• Creative Collaboration & Brand Alignment: Work closely with the internal creative team (designers, videographers, copywriters) to conceptualize, develop, and refine social media content. Provide clear briefs and feedback to ensure all visuals, copy, and overall messaging are cohesive, on-brand, and align with strategic marketing objectives for both the company and its athletes.
• Creative Asset Oversight: Oversee the entire production process for all video and graphic content intended for social media. This includes reviewing drafts, providing constructive feedback to the creative team, ensuring final assets meet quality standards and brand guidelines, and confirming their timely delivery in line with the content schedule.
• Strategy & Performance Input: Contribute to the overall social media strategy by understanding current trends, platform best practices, and audience insights. While not explicitly stated, the role implicitly involves monitoring trends, competitor activity, and potentially providing input on content themes and formats.

Requirements:

• Proven Experience as a Social Media Manager: Demonstrate a strong track record (2+ years) of successfully managing social media accounts, developing content strategies, and executing campaigns across various platforms (e.g., Instagram, Twitter, Facebook, TikTok, YouTube).
• Familiarity with Social Media Management Tools (Plus): Experience utilizing industry-standard social media management and scheduling platforms (e.g., Hootsuite, Buffer, Sprout Social, Later, CoSchedule) to efficiently plan, schedule, and publish content across multiple channels.
• Experience with Analytics (Highly Regarded): A solid understanding and proven experience in analyzing social media performance data. This includes interpreting key metrics (e.g., engagement rates, reach, impressions, follower growth, audience demographics), generating reports, and deriving actionable insights to optimize future content and strategy. This indicates a data-driven approach to content management is highly valued.