Social Media Intern

Job Description

About Company

This role is with a professional hockey team, operating within the sports and entertainment industry. While the specific name of the team is not provided, the context indicates a fast-paced environment involving the Marketing Department, broadcast team, promotions team, and extensive interaction with fans and front office staff. The organization values strong brand representation and community engagement, driven by its social media and public relations efforts.

Job Description, Detailed

This is an internship opportunity for students or recent graduates interested in gaining hands-on experience within the sports marketing and media field, specifically in a professional hockey environment.

Role Summary:
The Social Media Intern directly supports the Marketing Department, assisting with a wide range of tasks within the working press box. This role provides critical support to the marketing, broadcast, working media, and promotions teams, primarily focusing on social media content creation and fan engagement. The work schedule is highly dynamic, often requiring availability during gamedays, which includes nights, weekends, and some holidays.

Essential Responsibilities:

• Social Media Content Creation & Management:
• Actively contribute to the team’s social media presence across platforms including Facebook, X (formerly Twitter), Instagram, YouTube, and TikTok, before, during, and after all games.
• Capture and post real-time game day content, ensuring timely and engaging updates.
• Attend and provide social media coverage for selected community events.
• Brainstorm innovative ideas and create engaging content specifically tailored to maximize impact on each individual social media platform.
• Continuously monitor current social media trends and contribute ideas to enhance fan engagement and expand the team’s digital reach.
• Fan Engagement:
• Assist with direct fan interaction by helping to respond to comments, messages, and mentions across all social media channels.
• Comfortably engage with fans in person, approaching them to film authentic and engaging content for social media platforms.
• Brand Representation & Support:
• Maintain professional relationships with team members, fans, and front office staff at all times.
• Consistently represent the team’s brand in a positive and professional light.
• Provide support with other marketing and public relations tasks as needed, demonstrating flexibility and a willingness to assist various departmental initiatives.

Qualifications and Skills:

• Educational Background:
• Currently enrolled student or a recent graduate holding a bachelor’s degree in Marketing, Communications, Broadcasting, or a closely related field.
• Availability:
• Willingness and ability to work flexible hours, including nights, weekends, and holidays, particularly around the team’s game schedule.
• Work Ethic & Pressure Management:
• Demonstrated ability to multitask effectively and perform well in a fast-paced, high-pressure environment.
• Industry Knowledge:
• Possess strong knowledge of hockey as a sport, including rules, teams, and culture.
• Technical Skills:
• Proficiency with various social media platforms (Facebook, X, Instagram, YouTube, TikTok).
• Working knowledge of popular video editing software (e.g., TikTok and Instagram native editors, CapCut).
• Proven experience in conceptualizing, filming, and editing short-form videos suitable for platforms like TikTok and Instagram Reels.
• Organizational & Detail Orientation:
• Highly organized and possesses strong attention to detail.
• Communication Skills:
• Impeccable communication skills, both written and verbal, with the ability to articulate effectively to all levels within the organization.
• Interpersonal Skills:
• Comfortable and confident in engaging with fans, approaching them, and filming authentic content for social media channels.